THE INFLUENCE OF CAPITAL STRUCTURE, COMPANY SIZE, ADVERTISING RATIO, INTELLECTUAL CAPITAL, AND COMPANY AGE ON THE COMPANY'S FINANCIAL PERFORMANCE; (A STUDY OF NON-CYCLICAL CONSUMER SECTOR COMPANIES ON IDX FOR 2018-2021)

The ability of a business to effectively allocate resources from the primary line and gain income by its financial performance. aim study for examine impact company’s age, capital structure, size, advertising ratio, intellectual on Research populations this involved consumer non-cyclical companies listed Indonesian stock exchange period 2018 2020. sample was determined using objective sampling method. Through four predetermined criteria, researchers used 47 companies’ annual reports. quantitative methods with classical assumption test ad multiple linear regression tests in paper. Result reveal that capital, age have significant effects company's Meanwhile, ratio doesn’t an effect performance.
 Keywords: Financial Performance, Capital Structure, Company Size, Advertising Ratio, Intellectual Capital, Firm Age.